Concept

fyiirl is a podcast exploring creativity, design, technology, AI and their connection to everyday life.

The name brings together two familiar expressions from digital communication: FYI, For Your Information, and IRL, In Real Life. In fyiirl, FYI is reimagined as Find Your Ideas, while IRL retains its familiar meaning, In Real Life. Together they become Find Your Ideas In Real Life, an invitation to move ideas beyond conversation and bring them into reality.

The identity uses fyiirl in lowercase to create a more friendly, open and approachable character. While the name is built from familiar digital shorthand, the lowercase treatment makes it feel less formal and more conversational, reflecting the spirit of the podcast.

The blue flame adds energy, curiosity and creative momentum. It also plays with the sound of fyiirl, which can suggest the word fire, turning the sound of the name into a visual element.